About Us

Established in 2019, we are a women-run business based in Karachi. Born out of a passion for understated glamour and playful elegance, Zuffun offers beautiful, high-quality, everyday jewellery to women all over Pakistan.

We specialize in casual jewelry, fine jewelry and custom designs. At Zuffun Bespoke we also offer a one-on-one, personalized design service with quality workmanship and attention to detail. Experience a seamless journey to creating the perfect engagement ring by remaining involved in the process from start to finish. Our gemstone collection includes an exclusive range of certified Zircon and Diamonds. If you have something out of the ordinary in mind, we can source it for you. 

As one of Pakistan’s premier online jewelry retailers, Zuffun Jewelry Pakistan is far more than a store, it is an experience. Enjoy shopping with us online 24/7. Our extensive range of fine jewellery includes signature collections of Plated  Yellow and Rose Gold, in addition to exceptional Stainless Steel and Sterling Silver jewellery. 

Feel free to email us for some personal advice, it's what we do best. We are available to help you source a specific piece of jewelry, or to guide you through the process of deciding exactly what is right for that special someone - maybe even yourself! You can email us on bespoke@zuffun.com.

Enjoy and express yourself with Unique pieces curated just for YOU!